SaaS Based Ecommerce Systems Comparison: Shopify Vs BigCommerce Part 1 of 4

May 25, 2017 - 12:05

Software as a Service (SaaS) is a software licensing and delivery model in which the software is licensed on a subscription basis and is centrally hosted. Businesses, especially startups prefer SaaS-based Softwares. Instead of purchasing the software as a whole, merchants can purchase specific licenses based on our requirements. Here the pain of software updates and server related maintenance are born by SaaS vendors. The ease of use and the convenience offered by this delivery model is the reason behind its global acceptance.

Some of the advantages of SaaS model are:

Performance optimization helps media company increase conversion by 25 percent

May 10, 2017 - 16:28

22nd Century Media is a rapidly growing US based media company located in Chicago. With a unique business model focused on ultra-local content in both physical and digital formats, they have been able to reach out to other areas of the US including Malibu of Los Angeles within a short span of time. Their success with the format has led them to look into expanding across the United States.

How to choose my Marketing Automation Software?

Marketing automation software has gained so much attention in the last decade as a result of the evolution of digital marketing strategy from the internet only to an omnichannel strategy. Marketing automation platforms help organizations to structure their digital marketing initiatives across different platforms and ensure that their efforts are getting paid off. State of Marketing Automation Survey by Ascent 2 states that over 46% of marketing influencers consider generating ROI as the primary objective of marketing automation and about 84% find it successful after implementation of a marketing automation system1. They help in scheduling updates, getting ideas about consumer trends, engaging customers in real time and delivering rich insights about marketing initiatives. Hubspot and Marketo are two of the significant players in this market. Let's compare them in detail.

How to manage your digital assets with Drupal

February 16, 2017 - 15:15

Media companies on a daily basis create, manage and publish huge volumes of digital files or assets. These digital assets which include images, audios, videos, graphics, documentation etc need to be properly managed. Digital Asset Management (DAM) systems are solutions to store, organize, locate, retrieve and share these digital files. The management of these assets include workflows, complex asset access controls, preset standardizations, storage specifications.

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