Performance optimization helps media company increase conversion by 25 percent

May 10, 2017 - 16:28

22nd Century Media is a rapidly growing US based media company located in Chicago. With a unique business model focused on ultra-local content in both physical and digital formats, they have been able to reach out to other areas of the US including Malibu of Los Angeles within a short span of time. Their success with the format has led them to look into expanding across the United States.

How to choose my Marketing Automation Software?

Marketing automation software has gained so much attention in the last decade as a result of the evolution of digital marketing strategy from the internet only to an omnichannel strategy. Marketing automation platforms help organizations to structure their digital marketing initiatives across different platforms and ensure that their efforts are getting paid off. State of Marketing Automation Survey by Ascent 2 states that over 46% of marketing influencers consider generating ROI as the primary objective of marketing automation and about 84% find it successful after implementation of a marketing automation system1. They help in scheduling updates, getting ideas about consumer trends, engaging customers in real time and delivering rich insights about marketing initiatives. Hubspot and Marketo are two of the significant players in this market. Let's compare them in detail.

How to manage your digital assets with Drupal

February 16, 2017 - 15:15

Media companies on a daily basis create, manage and publish huge volumes of digital files or assets. These digital assets which include images, audios, videos, graphics, documentation etc need to be properly managed. Digital Asset Management (DAM) systems are solutions to store, organize, locate, retrieve and share these digital files. The management of these assets include workflows, complex asset access controls, preset standardizations, storage specifications.

Step by Step PF payment procedure through the new EPFO Unified Web portal

January 18, 2017 - 18:32

With effect from January 2017, the ECR format has been revised and it will be UAN based without the erstwhile member id. The below step by step procedure will make it easier for making the new EPF payment. The UAN number can be generated instantly by providing AADHAR number. Also, AADHAR has been made mandatory for the generation of UAN Numbers.

Technology trend projections for 2017

December 30, 2016 - 17:18

There is a paradigm shift in the way technology has evolved in the last few decades. The rate in which technology is growing has also multiplied and is exponentially developing in the recent years. As we draw close to the end of 2016 it would be invigorating to project the trends for 2017, and see how it plays. As it stands let us look at some of the technologies that are projected to top in 2017.

[Drupal] How to programmatically uncheck 'Generate automatic url alias' option for a specific node editing form in Drupal 7?

December 30, 2016 - 15:31

In one of my work, I want to programmatically uncheck the checkbox option of 'Generate automatic url alias' for a specific node editing form. For this, I have created the following form alter for the content type. I have added a custom after build function for the necessary content type in the form alter.

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